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Edmund Ser (Chinese: 史振华; pinyin: Shǐ Zhèn Huá) (born Ser Chen Huah, 11 November 1955) is a Malaysian fashion designer〔"(Famous Malaysian Fashion Designers )" ''Top 10 of Malaysia'' 2012〕 and businessman based in Kuala Lumpur, Malaysia. He is best known for his designer brand, Edmund Ser of Malaysia.〔Babulal, Veena and Kushairi, Izzati Ikki Sari. "(In full swing MODA )" ''The New Straits Times'' 2 August 2010〕〔"Edmund Ser: SIX in the CITY" ''Options: The Edge'' 20 November 2006, p. 13〕 He created the Edmund Ser, Spade, and SER fashion labels. He has been a guest judge on Project Runway Malaysia, as well as judging the Malaysia Young Designers' competition and the Miss Malaysia Pageant. ==Early life== Ser, a third-generation Malaysian Chinese, was born into a middle-class Chinese family in Kuala Lumpur's Jalan Imbi in November 1955. "As the youngest, I guess I led a spoilt life. Everything was there for me. As a family we had more or less a good life. We did not face any particular hardship." Ser spent his primary and secondary school years at Methodist Boys' School Kuala Lumpur. 〔"(Edmund Ser - Tailoring to Success )" ''MBS Alumni'' 23 August 2011〕 Ser played many games and sports in school, representing his school for badminton and hockey.〔 Television was a factor that influenced Ser's choice to enter the fashion trade. He says, "programmes like the David Cassidy show had an effect on me. The bell bottoms, costumes and all ...'〔 A fashion show held in 1968 to mark the diamond jubilee of the Methodist Boys' School Kuala Lumpur was one of Ser's inspirations to take up fashion design for a living. Andy Chew was among the first few established local designers in the early 1970s.〔Alhamzah, Tahir. "From Ser with Love" ''The Star'' 6 January 1999, p. 8〕 Ser apprenticed at a local men's tailor from 1973–1975. He travelled to England in 1975,〔 where he took a course on clothing and craft at the Medway College of Design in Rochester, Kent. During that course, he sat for the City and Guilds of London Institute external exam and obtained a craft certificate in men's tailoring. Ser left halfway through the course at Medway, as he felt he had already learned all there was to learn, and enrolled for a four-year diploma in art at the Canterbury College of Art in Kent. He studied tailoring from a master cutter who fashioned clothes for Queen Elizabeth II. During this time he passed the City and Guilds of London Institute advanced craft certificate in men's retail bespoke tailoring.〔"Fashion designing minus the glamour" ''Sunday Star'' 27 October 1991, p.28〕 During his years in the United Kingdom, Ser worked in Chinese restaurants and did odd jobs to fund his studies. Upon graduation in 1979, he obtained a tailoring job at Thomas Pratt & Sons Limited in London for six months. Ser felt a sense of responsibility towards Malaysia. "I could have stayed back and worked in England, but I believe I can contribute to this country after having had my education there," he said.〔Ting, Fong Fong. "Designing for the human form" ''Sunday Star'' 18 September 1994〕 He then returned home to Kuala Lumpur in 1980. Ser borrowed RM5,000 from his parents and teamed with a former schoolmate, who invested another RM5,000, to set up a men's tailoring shop, called West Point Fashion House.〔 Ser believed that work wear was something that "has to be presentable, fresh, crisp and most importantly comfortable."〔Dong, Elaine. "(Make it work for you )" ''CloveTwo'' 6 May 2011〕 Due to high rent increases, Ser and his partner were forced to move their shop in 1983. Ser split with his partner in 1984 and set up his own shop to make men's and ladies' clothes, with financial support from his family and his friend Orson Wong, 1999 President of the Malaysian Official Designers' Association (MODA). He was relatively unknown when he did his first fashion show. Ser said he was referred to by people in the industry as "the tailor-boy" when he did his first fashion show with another better-known local designer. The title hurt, but it made him more determined to go forward.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Edmund Ser」の詳細全文を読む スポンサード リンク
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